Exhibitor Resources
Key Links:
Exhibitor Service Kit Exhibitor Contract Full Exhibitor List Exhibit Floor Plan Map Location and Lodging
Please Be Aware of Fraud!
CheeseCon has been made aware of several fraudulent claims. Please be aware of the following:
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CheeseCon does not sell attendee lists. If you receive an offer to purchase our attendee lists, it is fradulent.
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Hotel Fraud. CheeseCon has has not endorsed anyone to contact you directly to book your hotel room or offer you a special discounted conference rate. If you receive one of these calls or emails, it is fraud.
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A form requesting you to update a listing in the International Fairs Directory or Expo Guide or Fair Guide or World Business Guide. The form says Updating is Free, but there is a small paragraph at the bottom of the notice that states it is a three year contract for a recurring annual fee. Only Wisconsin Cheese Makers Association staff (Caitlin Peirick, Gracie Krahn or Judy Keller) will contact you to update your listing.
* Know Before You Go: On-Site Information |
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The exhibit hall will be open on Wednesday, April 5 from 10:30 a.m. to 5:00 p.m. Exhibits do NOT run Thursday, April 6. View the full schedule of events online here. |
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Alliant Energy Center, Exhibition Hall, 1919 Alliant Energy Way, Madison, Wisconsin. |
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Exhibitors are asked to enter and load any booth materials into the Alliant Energy Center from the rear parking lot.
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Early move-in will be available on Tuesday, April 4 from 12:00 p.m. noon to 5:00 p.m. Exhibitors needing less time for set-up may also move in on Wednesday, April 5 from 7:00 a.m. to 10:00 a.m. |
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Dismantling and removal of displays will begin no sooner than the close of the exhibit floor at 5:00 p.m. on Wednesday, April 5. All displays must be removed by 11:00 p.m. April 5. |
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Advanced registration is now closed for CheeseCon 2023.
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Tuesday, April 4 from 12:00 – 7:00 p.m. Wednesday, April 5 from 7:00 a.m. – 5:30 p.m. Thursday, April 6 from 7:00 a.m. – 6:00 p.m.
**Plan to pick up your badge once you arrive on-site to avoid lines once the official event starts. |
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Questions on freight handling / advanced warehousing or any booth orders can be directed to Alliant Energy Center. Alliant Energy Center Customer Service/Exhibitor Services 608-267-3950 service@alliantenergycenter.com |
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Event Information |
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Tabletop exhibit space includes:
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What can I place on the floor?Examples include floor pop-up displays; pull-up banner stands; TV/DVD stands; magazine racks; furniture; lamps, etc.What can I place on the table?Examples include TVs, DVD players, tablets, small industry equipment if it is safe and stable, models of your equipment, custom printed table cover or throw, printed materials, etc.Important: Cheese industry equipment (equipment used in a cheese plant or processing facility) is only allowed on the top of the table and must be safe and stable. No industry equipment is allowed on the floor.
You may purchase electricity to be used in your space. You may also purchase additional tables, a different color skirting, or different size table(s) to be used in your exhibit space.
What can NOT be within a Tabletop Exhibit?Large or heavy industry equipment used by your customers is not allowed at this event and cannot be placed on the floor. |
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Event Hours and LocationThe exhibit hall will be open on Wednesday, April 5 from 10:30 a.m. to 5:00 p.m. at the Alliant Energy Center Exhibition Hall, 1919 Alliant Energy Way, Madison, Wisconsin.LodgingTo receive special 2023 CheeseCon Rates, you must book through the official CheeseCon online lodging system. Reservations for the block will not be accepted directly through the hotels.
Please Be Aware of Fraud!CheeseCon has been made aware of several fraudulent claims. Please be aware of the following:
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Exhibitor Move InEarly move-in will be available on Tuesday, April 4 from 12:00 p.m. noon to 5:00 p.m. Exhibitors needing less time for set-up may also move in on Wednesday, April 5 from 7:00 a.m. to 10:00 a.m.Exhibitor Move OutDismantling and removal of displays will begin no sooner than the close of the exhibit floor at 5:00 p.m. on Wednesday, April 5. All displays must be removed by 11:00 p.m. April 5. |
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Exhibit / Event Orders |
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Alliant Energy Center will provide advanced warehousing.Alliant Energy Center will start accepting shipments of booth items two weeks prior to CheeseCon. Full details as well as cost can be found within the Alliant Energy Center Ordering Site • Click on ‘Order Booth Furnishings’. • Scroll down to ‘CheeseCon’ and click on the ‘Store’ button. • Create a login and password. Enter your booth number. • Once logged in, "Freight Handling" can be found within the left-hand navigation bar. **You will need to know your booth number to create a login for the Alliant Energy Center ordering site. To view booth numbers within the full exhibitor list. Questions on freight can be directed to: Alliant Energy Center Customer Service/Exhibitor Services 608-267-3950 service@alliantenergycenter.com |
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Alliant Energy Center will provide exhibitor services for CheeseCon.Before ordering, you will need to know your booth number.To view booth numbers within the full exhibitor list.
• Visit Alliant Energy Center Ordering Site and click on ‘Order Booth Furnishings’. |
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Event Technologies is the official vendor of email services for CheeseCon.Information on the official Exhibitor Email Program can be found here. Purchase information can be found here. Questions on this service can be directed to: Event Technologies support@event-techs.com |
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Booth Sampling Forms are noted below:Sampling at Alliant Energy Center Food Waiver Questions on this service can be directed to: Justin Prey Centerplate - Alliant Energy Center Email: justin.prey@centerplate.com Tel: 608-661-0525 ex. 23 |