Exhibitor Resources

This page is to help ensure a smooth planning process for all CheeseCon exhibitors. We have compiled the following documents, tools and services for your use. Please review these items as they will help you coordinate all booth details for the show. Should you have any questions, please do not hesitate to contact WCMA Events Manager, Caitlin Peirick at cpeirick@wischeesemakers.org.

Key Links:

Exhibitor Service Kit    Exhibitor Contract    Full Exhibitor List   Exhibit Floor Plan Map  Location and Lodging

Please Be Aware of Fraud!

CheeseCon has been made aware of several fraudulent claims. Please be aware of the following:

  • CheeseCon does not sell attendee lists. If you receive an offer to purchase our attendee lists, it is fradulent.
  • Hotel Fraud. CheeseCon has has not endorsed anyone to contact you directly to book your hotel room or offer you a special discounted conference rate. If you receive one of these calls or emails, it is fraud.
  • A form requesting you to update a listing in the International Fairs Directory or Expo Guide or Fair Guide or World Business Guide. The form says Updating is Free, but there is a small paragraph at the bottom of the notice that states it is a three year contract for a recurring annual fee. Only Wisconsin Cheese Makers Association staff (Caitlin Peirick, Gracie Krahn or Judy Keller) will contact you to update your listing.

 


* Know Before You Go: On-Site Information

The exhibit hall will be open on Wednesday, April 5 from 10:30 a.m. to 5:00 p.m.

Exhibits do NOT run Thursday, April 6. View the full schedule of events online here.

Alliant Energy Center, Exhibition Hall, 1919 Alliant Energy Way, Madison, Wisconsin.

Exhibitors are asked to enter and load any booth materials into the Alliant Energy Center from the rear parking lot.
 

   
       
Use Main Entrance from Rimrock Road to access the parking lot found past the loading dock bays noted in the above image.       We ask you enter in the exhibition hall in the "Entrance" noted in the above image for Hall A&B.

Early move-in will be available on Tuesday, April 4 from 12:00 p.m. noon to 5:00 p.m.

Exhibitors needing less time for set-up may also move in on Wednesday, April 5 from 7:00 a.m. to 10:00 a.m.

Dismantling and removal of displays will begin no sooner than the close of the exhibit floor at 5:00 p.m. on Wednesday, April 5. All displays must be removed by 11:00 p.m. April 5.

Advanced registration is now closed for CheeseCon 2023.


Any edits or additional registrations that are needed can now be made on-site at the registration desk.

Tuesday, April 4 from 12:00 – 7:00 p.m.

Wednesday, April 5 from 7:00 a.m. – 5:30 p.m.

Thursday, April 6 from 7:00 a.m. – 6:00 p.m.

 

**Plan to pick up your badge once you arrive on-site to avoid lines once the official event starts.

Questions on freight handling / advanced warehousing or any booth orders can be directed to Alliant Energy Center.

**Electricity is NOT included within your exhibit space. Any questions regarding electricity can be directed to Alliant Energy Center.
 

Alliant Energy Center

Customer Service/Exhibitor Services

608-267-3950

service@alliantenergycenter.com

Event Information

Tabletop exhibit space includes: 

  • One complimentary Full Registration Pass for one of your employees to work in your exhibit space and attend all seminars, complimentary hot lunches, and reception refreshments. Additional exhibitors working in the exhibit space will need to register separately. All registrations completed before January 18 will receive a 20 percent discount.
  • Attendee Contact List that includes name and address of attendees; does not include email address. To be distributed two weeks prior to event.
  • 10 foot x 10 foot black carpeted exhibit space.
  • 8 foot (blue) skirted table and 2 chairs
  • White and blue 8’ back drape and 3’ side drape.
  • Exhibit space sign with printed company name.
  • Networking opportunities that include complimentary lunches and evening reception refreshments.
  • Company information as entered by exhibitor on CheeseCon online exhibit floorplan. Information can include company description, marketing information, company logo, key contact information, category listing, etc.
    • Deadline to make any edits was February 9, 2023

What can I place on the floor?

Examples include floor pop-up displays; pull-up banner stands; TV/DVD stands; magazine racks; furniture; lamps, etc.

What can I place on the table?

Examples include TVs, DVD players, tablets, small industry equipment if it is safe and stable, models of your equipment, custom printed table cover or throw, printed materials, etc.
Important: Cheese industry equipment (equipment used in a cheese plant or processing facility) is only allowed on the top of the table and must be safe and stable. No industry equipment is allowed on the floor.
You may purchase electricity to be used in your space. You may also purchase additional tables, a different color skirting, or different size table(s) to be used in your exhibit space.

What can NOT be within a Tabletop Exhibit?

Large or heavy industry equipment used by your customers is not allowed at this event and cannot be placed on the floor.

Event Hours and Location

The exhibit hall will be open on Wednesday, April 5 from 10:30 a.m. to 5:00 p.m. at the Alliant Energy Center Exhibition Hall, 1919 Alliant Energy Way, Madison, Wisconsin.
 

Lodging

To receive special 2023 CheeseCon Rates, you must book through the official CheeseCon online lodging system.  Reservations for the block will not be accepted directly through the hotels. 
  • To view a map of hotel locations, click here.
  • To make a reservation using the CheeseCon online lodging system, click here.
  • All lodging questions can be directed to destination Madison at services@visitmadison.com or 608-255-2537 and ask for hotel reservations assistance.
    • The Housing Bureau is available from 9:00 a.m. to 4:00 p.m. Monday through Friday (CST).
    • To modify or cancel an existing reservation, refer to the “Request for Change” link provided at the bottom of your confirmation e-mail.
    • If you need your confirmation resent, contact Destination Madison at services@visitmadison.com. Please do not contact the hotel directly unless it is within 72 hours of your arrival.

Please Be Aware of Fraud!

CheeseCon has been made aware of several fraudulent claims. Please be aware of the following:
  • CheeseCon has not endorsed anyone to contact you directly to book your hotel room or offer you a special discounted conference rate. If you receive one of these calls or emails, it is fraud.
  • CheeseCon does not sell attendee lists. If you receive an offer to purchase our attendee lists, it is fraudulent.
If you have questions, please contact the WCMA Events Team at 608-286-1001 or by email.

Exhibitor Move In

Early move-in will be available on Tuesday, April 4 from 12:00 p.m. noon to 5:00 p.m. Exhibitors needing less time for set-up may also move in on Wednesday, April 5 from 7:00 a.m. to 10:00 a.m.

Exhibitor Move Out

Dismantling and removal of displays will begin no sooner than the close of the exhibit floor at 5:00 p.m. on Wednesday, April 5. All displays must be removed by 11:00 p.m. April 5.


View the full Schedule of Events here.

 
                  
             
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Exhibit / Event Orders

Alliant Energy Center will provide advanced warehousing.


Alliant Energy Center will start accepting shipments of booth items two weeks prior to CheeseCon.

Full details as well as cost can be found within the Alliant Energy Center Ordering Site
• Click on ‘Order Booth Furnishings’.
• Scroll down to ‘CheeseCon’ and click on the ‘Store’ button.
• Create a login and password. Enter your booth number.
• Once logged in, "Freight Handling" can be found within the left-hand navigation bar.

**You will need to know your booth number to create a login for the Alliant Energy Center ordering site. To view booth numbers within the full exhibitor list.


Questions on freight can be directed to:

Alliant Energy Center
Customer Service/Exhibitor Services
608-267-3950
service@alliantenergycenter.com


Lead retrieval services for CheeseCon are available through eShow. Additional information and online ordering is available online.

Questions on this service can be directed to:
eShow
847-620-4499
leads@goeshow.com

Alliant Energy Center will provide exhibitor services for CheeseCon.

 

Before ordering, you will need to know your booth number.

To view booth numbers within the full exhibitor list.


How to order

• Visit Alliant Energy Center Ordering Site and click on ‘Order Booth Furnishings’.
• Scroll down to ‘CheeseCon’ and click on the ‘Store’ button.
• Create a login and password. Enter your booth number.
• Continue to the order form. (Remember: your booth already comes with carpeting, a table and 2 chairs.)

Advance Pricing Deadline: March 26, 2023
After March 26 all orders will pay the onsite rate.

Questions on booth orders can be directed to:

Alliant Energy Center
Customer Service/Exhibitor Services
608-267-3950
service@alliantenergycenter.com

Event Technologies is the official vendor of email services for CheeseCon.


Information on the official Exhibitor Email Program can be found here.

Purchase information can be found here.

Questions on this service can be directed to:
Event Technologies
support@event-techs.com

Booth Sampling Forms are noted below:


Sampling at Alliant Energy Center
Food Waiver

Questions on this service can be directed to:
Justin Prey
Centerplate - Alliant Energy Center
Email: justin.prey@centerplate.com
Tel: 608-661-0525 ex. 23