Exhibitor Resources
Please Be Aware of Fraud!
CheeseCon has been made aware of several fraudulent claims. Please be aware of the following:
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CheeseCon does not sell attendee lists. If you receive an offer to purchase our attendee lists, it is fradulent.
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Hotel Fraud. CheeseCon has has not endorsed anyone to contact you directly to book your hotel room or offer you a special discounted conference rate. If you receive one of these calls or emails, it is fraud.
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A form requesting you to update a listing in the International Fairs Directory or Expo Guide or Fair Guide or World Business Guide. The form says Updating is Free, but there is a small paragraph at the bottom of the notice that states it is a three year contract for a recurring annual fee. Only Wisconsin Cheese Makers Association staff (Caitlin Peirick, Gracie Krahn or Judy Keller) will contact you to update your listing.
Key Links:
Exhibitor Service Kit Exhibitor Contract Full Exhibitor List Exhibit Floor Plan Map
* Important Exhibitor Information |
ASAP - Register all exhibitors working in your booth. February 7 - Advertising artwork deadline for the CheeseCon 2023 Official Program. February 9 - Deadline to update Exhibitor Directory Profile for Official Show Program. February 15 - 10% early bird registration discount ends. February 28 - Lead Retrieval early bird pricing ends. March 28 - Lead Retrieval advance pricing ends. March 26 - Advance order deadline for Alliant Energy Center. March 27 - Advanced CheeseCon registration ends. All registrations after this date must take place on-site. |
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SAVE 20% — Register by January 18
SAVE 10% — Register by February 15 Advanced registration will close March 27. After March 27, all registrations will take place on-site. Click HERE to begin the registration process - Login to the Exhibitor Service Center is required. Login information was sent to exhibitor main contacts. |
Login information was sent to exhibitor main contacts. DEADLINE: February 9 |
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Event Information |
Event Hours and LocationThe exhibit hall will be open on Wednesday, April 5 from 10:30 a.m. to 5:00 p.m. at the Alliant Energy Center Exhibition Hall, 1919 Alliant Energy Way, Madison, Wisconsin.LodgingTo receive special 2023 CheeseCon Rates, you must book through the official CheeseCon online lodging system. Reservations for the block will not be accepted directly through the hotels.
Please Be Aware of Fraud!CheeseCon has been made aware of several fraudulent claims. Please be aware of the following:
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Exhibitor Move InEarly move-in will be available on Tuesday, April 4 from 12:00 p.m. noon to 5:00 p.m. Exhibitors needing less time for set-up may also move in on Wednesday, April 5 from 7:00 a.m. to 10:00 a.m.Exhibitor Move OutDismantling and removal of displays will begin no sooner than the close of the exhibit floor at 5:00 p.m. on Wednesday, April 5. All displays must be removed by 11:00 p.m. April 5. |
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Tabletop exhibit space includes:
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What can I place on the floor?Examples include floor pop-up displays; pull-up banner stands; TV/DVD stands; magazine racks; furniture; lamps, etc.What can I place on the table?Examples include TVs, DVD players, tablets, small industry equipment if it is safe and stable, models of your equipment, custom printed table cover or throw, printed materials, etc.Important: Cheese industry equipment (equipment used in a cheese plant or processing facility) is only allowed on the top of the table and must be safe and stable. No industry equipment is allowed on the floor.
You may purchase electricity to be used in your space. You may also purchase additional tables, a different color skirting, or different size table(s) to be used in your exhibit space.
What can NOT be within a Tabletop Exhibit?Large or heavy industry equipment used by your customers is not allowed at this event and cannot be placed on the floor. |
Exhibit / Event Orders |
Alliant Energy Center will provide exhibitor services for CheeseCon.Before ordering, you will need to know your booth number.To view booth numbers within the full exhibitor list.
• Visit Alliant Energy Center Ordering Site and click on ‘Order Booth Furnishings’. |
Alliant Energy Center will provide advanced warehousing.Alliant Energy Center will start excepting shipments of booth items two weeks prior to CheeseCon. Full details as well as cost can be found within the Alliant Energy Center Ordering Site • Click on ‘Order Booth Furnishings’. • Scroll down to ‘CheeseCon’ and click on the ‘Store’ button. • Create a login and password. Enter your booth number. • Once logged in, "Freight Handling" can be found within the left-hand navigation bar. **You will need to know your booth number to create a login for the Alliant Energy Center ordering site. To view booth numbers within the full exhibitor list. |
Booth Sampling Forms are noted below:Sampling at Alliant Energy Center Food Waiver Questions: Justin Prey Centerplate - Alliant Energy Center Email: justin.prey@centerplate.com Tel: 608-661-0525 ex. 23 |
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Training Materials |
February 6, 2023
March 6, 2023 March 13, 2023 What to know: * Informal Zoom meeting to answer any questions you may have on CheeseCon. * Stop by just to ask your question or stay for the full hour. * Zoom meeting details will be sent via email to exhibitor main contacts. |